The construction industry is incredibly competitive, with many companies offering similar services. This is why it’s essential for construction companies to stay ahead of the competition, by properly utilising digital marketing techniques to gain visibility and climb the ranks of Google’s search results. In today’s article, we take a deep dive into digital marketing for builders and what you should add to your toolkit to generate good quality leads from your website.
Your Digital Marketing For Builders Toolbox
Digital Marketing for Builders – Tool #1: Google Ads
For fast results, it’s worth advertising with the help of a professional Google Ads manager (PPC). This refers to the ads you see at the top of a Google search page after you’ve searched certain keywords. Google Ads allows you to bid on those keywords, paying a certain amount each time someone clicks your ad. However, the higher the search volume, the higher cost per click – costing anything between $0.70 to $20 and more. Google gives you the option to choose a daily budget, which means you’ll never have to pay more than you agreed to. As Google Ads stop working the moment you turn them off, we advise combining a Google Ads campaign with search engine optimisation (SEO).
Digital Marketing for Builders – Tool #2: Search Engine Optimisation
When it comes to long term results, search engine optimisation should be a key aspect of your marketing efforts. This involves optimising your website to make it easier for search engines to find. Ideally, each page of your website should have keywords that closely match what your potential clients are looking for. Though a strong keyword strategy is a good base line, SEO involves many more additional elements, including technical work, improving your local visibility, on site and offsite optimisations and much more. On a technical level and where implementation is concerned, this is a lot more extensive than PPC but will give you results long after you’ve finished optimising – though you can expect it to take at least a good few months to work. High ranking SEO results can be seen on the first page and are located directly under paid ads. But unlike ads, which disappear once you stop paying, your ranking will stay – unless of course, someone else optimises their site even better or there’s an algorithm change, and your site is pushed down the page in which case you should consider employing the help of an SEO expert.
There are a few things you can do to boost your presences yourself:
- Google My Business: Ensure you have as much information as possible in your Google My Business profile and encourage your clients to leave your business a good review.
- Keyword Research: Ensure content on your webpages mentions keywords your clients would be looking for i.e., bathroom renovations.
However, we highly recommend enlisting the help of an experienced specialist from our reputable Brisbane SEO company to help you with the more technical elements of search engine optimisation.
Digital Marketing for Builders – Tool #3: Social Media
Social media platforms such as Facebook and Instagram are widely used amongst by your potential customers from multiple generations, which is why it is crucial for you to have at least have business profile established on Facebook or Instragram. This not only helps with building your brand awareness, but also makes it a lot easier for potential customers to get in touch, giving them another point of contact and a line directly to your business. Social media also gives businesses a chance to show off their work and personality, allowing followers to comment and share work with a click of the button. If you operate a visually-oriented construction business, Facebook and Instagram are a must have – as this is one of the first places people look to see if they like a builder’s style. The help of a social media marketing management professional can make all the difference you need to stand out amongst your many compatitors.
Digital Marketing for Builders – Tool #4: Web Design
Your website is your business card on the web, if it has been poorly designed. or does not reflect what services you offer, it will be detrimental to all your marketing efforts online. If your website offers a poor user experience, you can expect a high bounce rate and low conversions. There are several factors that determine a low-quality website, with a few of the common examples being:
- Hard to follow navigation
- Slow to load pages
- Hard to read text
- Poorly written text
- Annoying popups
- Not optimised for mobiles
Our Brisbane web design agency can help you find the best CMS for your business and build a website that not only properly reflects the services your business offers, but one which is also attractive and captivating to look at.
Need help with digital marketing for construction companies?
At Resurge Digital, we have extensive experience with digital marketing for construction companies and builders. If your website is hard to find or you’re having trouble converting customers, give us a call on 1300 659 035 or email [email protected], and one of our digital marketing construction specialists will be in touch shortly.