Topics we've been thinking about

An Illustrated Representation of Advertising on Google | Google Ads Extensions Blog Image

How to Use Google Ad Extensions to Convert More Customers

So, what are Google Ad extensions? In a nutshell, ad extensions are a feature that provide additional business information with your ads, for example, pricing, phone numbers, store rating, relevant links, and so much more. Exactly as the name implies, they extend your ad. These additions of information add value to the user and have

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People working on SEO and SEM | Featured Image for SEM vs SEO blog.

SEM vs SEO: What’s the Difference?

When it comes to digital marketing, there are plenty of acronyms thrown around that can be hard to understand – including SEO, SEM, CRM and EDM (not to be confused with the music style). In today’s blog, we take a look at SEM vs SEO, and why you should be using both if you want

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Team working on a new blog | Featured Image for Reasons You Should Be Doing Blog Marketing

Reasons You Should Be Doing Blog Marketing

Digital marketing is rapidly changing, but one tactic that’s always remained a critical element of an online business strategy is blogging. Though many people assume blog marketing is old hat, we find it’s one of the most crucial components of SEO, and one of the cheapest and most effective ways of ranking a business higher

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People building an SEO friendly website | Featured Image for Difference Between White Hat and Black Hat SEO blog

Difference Between White Hat and Black Hat SEO

Unlike paid ads, search engine optimisation is anything but straightforward. With the number of different strategies involved and constant competition, it’s easy to see why some people prefer to take shortcuts – especially when you factor in an ever-changing search algorithm. In today’s blog on ‘The difference between white hat and black hat SEO, we

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User Experience illustration | Featured Image for What is User Experience blog.

What is User Experience (UX)?

User Experience (UX) is, in short, the overall experience you have when interacting with or using something. UX works to understand what a user needs and values, along with their abilities and limitations. Quite simply, it is needed to create an enjoyable experience with a product, system, application, or service. For businesses, understanding what is

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Illustration of guy and lady looking at Google My Business reviews | Featured Image Fake Google Reviews and How to Deal with Them Blog

Dealing with Fake Google Reviews

Fake Google reviews are a common occurrence with small businesses and can be from competitors, former employees and people who’ve never used your business – or even just one disgruntled customer with too much time on their hands. When this happens, it’s all too easy to feel disheartened or angry at the thought of someone

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Illustration for SEO | Featured Image For How Long Does SEO Take to Improve Google Search Results Blog.

How Long Does SEO Take?

At Resurge Digital, we regularly have clients asking us ‘how long does SEO take?’ and what can be done to improve Google search results. Rather than promise guaranteed first page results in a matter of months, we like to explain to our clients that SEO can take a while to work, especially if the business

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An Illustrated Representation of How a Web Hosting Service Works - Choosing a Web Host / How to Choose a Web Host Blog Featured Image

Choosing a Web Host

Choosing a web host that is right for your business website goes well beyond simply picking the best priced plan from the biggest name provider. Going with a big-name web host is not always the best choice, especially if you require a lot of technical help – with big name hosting companies you are liable

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Graphic of web development | Featured Image for Common Web Design Mistakes - Website Mistakes to Avoid Blog

Common Web Design Mistakes

Considering it only takes 0.05 seconds for a user to make a judgment of your website, it’s important to get web design right or incur a fast bounce rate. In today’s blog, we look at the common web design mistakes we see at Resurge Digital and offer some tips on how you can improve the

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A cartoon SEO machine | Different Types of SEO techniques blog featured image

Different Types of SEO

SEO or ‘search engine optimisation’ is a series of tactics used to rank a business higher in Google. But there are many different types of SEO, with some tactics being a lot harder to implement than others. We thought we’d take a look at different types of SEO and explain the purposes and primary functions

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